NASCAR Marketing Stategies Research Paper Example | Topics and Well Written Essays - 1000 words

NASCAR market Stategies - Research Paper ExampleThe familiarity uses news report advertising genre. The news networks report the quicken results of the NASCAR race events. The newspaper, radio, television, and internet genre report NASCAR race schedules, results, and other pertinent NASCAR topics. Further, NASCAR embarked on a in truth aggressive marketing plan. The companys holding of regular car cannonb each along events precipitated to a festering locomote fan database. The companys aggressive marketing plan included the setting up of its online marketing website, http//www.nascar.com. The current and future customers can open the companys website to get additional cultivation about future race schedules. The current and future customers can also view the companys websites to get updates of car racing entries, car racing results, and car racing promotional products. The companys racing events has created a mindset among its current and future customers that watching a car r ace is homogeneous visiting an unforgettable celebrity night out. After seven continuous researches on car racing, NASCAR unfolded it architecture race car of the future. The new NASCAR car get promotes higher racing speeds. The new NASCAR car model allows more advanced car racing safety procedures (Solomon, 2008). By setting up its won online website, the company advertises its NASCAR racing events to current and future customers well-nigh the world. ... The NASCAR website mentioned that both Frank Sinatra and Brad Keselowski did it their way (www.NASCAR.com). Further, NASCAR racing events atomic number 18 major news topics. Consequently, many people are eager to hear news reports pertaining NASCAR racing events. many a(prenominal) television airs air the NASCAR racing events live. By watching the NASCAR racing event, the television audiences are paste for several hours to the suspenseful NASCAR racing action. During the entire time, the television audience views the NASCAR shape. NASCAR race lovers meet to discuss their darling pastime, watching the NASCAR games. ESPN, a 24 hour 7 days a week television station shows the NASCAR racing events both live and on a delayed show basis (http//espn.go.com/racing/NASCAR/). Furthermore, NASCAR uses the cheer genre to advertise its brand. The entertainment avenue is sports. The mere mention of the word NASCAR immediately brings to mind the racing sports. The NASCAR advertising scheme is to connect with the product, NASCAR, with its product consumers. The company targets sports consumers, people who love car racing (Guinn, 2011). Moreover, NASCAR racing started prior to 1959. Colin Chapman joined the Formula 1 car race in the Indy NASCAR racing circuit. Colin Chapman entered his formula 1 car in the NASCAR races. After the tryouts, Mr. Chapman qualified to join the main NASCAR races. Chapman was one of the most successful NASCAR racers of all time. Another NASCAR Racer, Mr. Paul Goldsmith, was inducted into NA SCARs Auto Racing Hall of Fame in 1958. (Wheeler, 2010). Description of the phenomenon that occurs when Companies get their name on a car. When people get their name on a NASCAR Racecar, the name is advertised around the world. The whole world sees the advertised brand